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Before discussing why the timing is ideal to build in this market, it's essential to outline the problems faced by the various stakeholders across the value chain and why these issues are becoming unsustainable. This could include a shortage of specific professions, inefficient tools, or a fragmented and unbalanced value chain.

Clearly explain what tools or methods your ICP currently relies on as substitutes for your solution, and highlight their limitations. These could include tools that are too expensive, time-consuming, a lack of skilled human resources, inefficiency, or the inability to measure ROI effectively.

Finally, back up your observations with concrete market data to emphasize that these challenges are rooted in macroeconomic trends and not niche-specific problems. This data will help validate your perspective and underline the urgency of addressing these pain points.

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1. State of The Market

• Who are the stakeholders?
• Tools / practices used in the market

2. Critical Challenges in the Value Chain

• Challenges: shortage of talents, outdated infrastructure, fragmented value chain, inefficiencies
• Focus on the ICPs

3. Data Illustration

Provide market data to illustrate the scale and impact of these challenges. Use statistics, trends, or case studies to emphasize why the current state is unsustainable and ripe for disruption.