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The way you build this section will depend on the nature of your product, but here is a general framework to guide you through the key aspects you need to cover.

Keep in mind that the reader must have a clear understanding of what your product does today.

Avoid overpromising with an omnipotent product; this is your long-term vision. While the long-term product vision is crucial, make sure to distinguish the features available today from those that will be introduced in the future. A separate section dedicated to your roadmap will cover these future developments.

Always be sure to explain the value your product creates, what it delivers to your users and customers, the nature of the ROI, how it's calculated, and what it is today.

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1. Product Vision

Describe the long-term vision for your product. What future problem will it solve or how will it evolve to meet new needs in the market? Be clear that this is a future outlook, but a critical part of your company's direction.

2. Core Features

Outline the key functionalities your product currently offers. What are the main features that provide value to your users today? Focus on what is available right now, rather than promising future features.

3. Use Cases

Provide specific examples of how users interact with your product in their daily workflows. Illustrate the problems your product solves and how it integrates into existing processes.

4. ROI

• ROI: margin maker, time saver, quality increase, revenue opportunity, better retention, etc.
• How do you calculate and track the ROI?
• So far, what tangible results have users experienced?