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At Serie A, the “Why Now” part is more a “Why do we need to scale and accelerate” one, but it is still absolutely crucial. This section is key to understanding the market forces that have fueled the growth of your company, and why now is the perfect moment to scale, expand, accelerate and graduate.

Highlight the trends, shifts, and evolving customer needs that have made your product highly relevant today. Show how your unique approach stands out in the market and why the timing to scale is spot on.

This is your chance to demonstrate how everything aligns for success.

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1. Technological Innovations

Highlight any advances in technology that are enabling your product to thrive, especially in AI recent new capabilities.

2. Market Dynamics

Discuss the trends and shifts in the market that are creating demand for your solution. You can take different perspective like the customer or the competition ones.

3. Exploitable Data

Explain how the growing availability of data is enhancing your product’s value.

4. Cultural Maturity

Consider how cultural shifts are influencing the adoption of your product.

5. Regulatory Landscape

Mention any regulatory changes that are driving the need for your product.

For Internal Use -